Own the Court — A Brand Built for Movement, Hustle, and Streetwear Impact.
2020 – 2022
Client
Tony Court
The Challenge
TONY COURT is a streetwear eCommerce brand with a bold concept: premium hoodies that convert into functional backpacks. Together we created a punchy, urban visual identity built around versatility and movement — culminating in the launch campaign OWN THE COURT, a statement of independence, hustle, and personal style.
Results
First 6 Weeks Post-Launch
Launch Revenue:
$19.7K generated in the first 12 weeks, with 73% of sales made via mobile devices.
Conversion Rate
2.9% rate, supported by simplified product pages and clear hoodie-to-backpack visual demos.
Website Traffic:
12.4K sessions, with high return visits via Instagram Stories and Reels swipe-ups.
Campaign Reach:
“Own The Court” video campaign amassed over 186K views, generating strong brand awareness and sale.
Impact
TONY COURT launched with more than just a product — it dropped with a vibe, a point of view, and a story rooted in motion and individuality. The brand strategy and site created a seamless bridge between street utility and premium feel, while the campaign helped the brand cut through early and connect with its core.
