Redefining Everyday Luxury in Fashion Accessories
2024
Client
Girl Thos San Francisco

The Challenge
Girl Thos, a women-led fashion bag brand, was ready to move from idea to a scalable DTC launch. While the product design and ambition were strong, the brand lacked visual identity, clear positioning, and a digital storefront capable of converting attention into sales. They needed full support across branding, web, and growth strategy — with a focus on emotional appeal, performance, and storytelling.
Results
First 60 Days Post-Launch
Revenue:
Email Campaign:
Conversion Rate:
Bounce Rate:
Instagram following:
Impact
Girl Thos launched not just as a fashion brand, but as a movement — one rooted in female empowerment, emotional elegance, and high-quality craftsmanship. From zero to profitable in just two months, the brand has now built a strong DTC foundation, a loyal early community, and a clear roadmap for seasonal growth.