Dolly Lou, a clean skincare startup focused on natural body care, launched with a full product line including hand & body oil, face cream, and roll-on deodorant. I developed a modern brand strategy, designed a minimal yet bold packaging system to stand out on shelves and socials, and built a social media playbook with brand-aligned key visuals and promotional ad templates for Meta and Pinterest.

Dolly Lou entered the skincare space not just with products, but with purpose — blending clean formulations, minimalist design, and an unapologetically soft brand voice that resonates with modern self-care seekers. From brand positioning to packaging and digital storytelling, Dolly Lou carved out its space with intention, clarity, and early traction that led to fast sellouts and community buzz.